Shannon Yang

This Lifestyle Photography SOP (System of Operating Procedures) helps our Columbia Sportswear's uploaders understand the process of uploading lifestyle photography content on the Content Hub platform.

This guide was designed to focus on every details of the uploading process for this digital assets database (DAM) so those new to the team can navigate the process of uploading for this specific form of content.

At Columbia Sportswear, their products are "Tested Tough" and the launch Facet 75 Alpha footwear line, wasn't any different.

My role as the Graphic Production Artist was to make sure the final stages of development for this marketing campaign ensure creative execution accuracy and prepare them for print or digital publication.

At Columbia Sportswear, we pride ourselves on connecting active people with their passions. This collection was focused on creating warm memories with friends in the outdoors.

My role as the Graphic Production Artist was to make sure the final stages of development for this marketing campaign ensure creative execution accuracy and prepare them for print or digital publication.

For Disney's 100th Anniversary, Columbia Sportswear partnered with this brand to explore the Wonder of the Outdoor.

My role as the Graphic Production Artist was to make sure the final stages of development for this marketing campaign ensure creative execution accuracy and prepare them for print or digital publication.

As the Non-Profit web series evolved and gained a full filmmaking team, the name of the show evolved with it. This is how the web series Non-Profit became Gabby Antonio Smashes the Imperialist, White Supremacist, Capitalist Patriarchy! With the name change, came a whole new branding campaign to reflect the ideals of Gabby Antonio and the show itself.

Dance Like A Mother is an annual fundraising event for Mother Pac Oregon. The event is a celebration of of women and mothers and helping to gain funding of to support women’s right in Oregon. For the 5th annual event , we wanted to focus on the celebration of women for Dance like a Mother event.

This Social Justice Museum Gallery exhibition was a collaborative project between Luan Algoso and I. The exhibition was set out to inspire different levels of engagement to engage in social justice. Resist to Unite, Agitate for Change had sheets of paper that the viewer could tear off and take home as a helpful guide to how they want to pursue social change.

After creating the original Jade Night Market campaign in 2014. The Jade District Team wanted and updated look for 2016 that was just family friendly but this time even brighter and full of color. 

Asian Pacific American Network of Oregon (APANO) Annual Report highlights all the Social Justice and Fundraising work that happened in 2015. Its purpose is to allow board members, supporters, and volunteers to see a snapshots of all the great work this organization has been doing for the Asian Pacific Islander American community in Oregon from that past year and give a preview of what is to come the following year.

For the design of the Annual Report, it was important that all element highlighted the articles and photos that focused on APANO's work. As a result, the aesthetic took on a clean and contemporary look to not overshadow APANO's 2015 journey. 

Asian Pacific American Network of Oregon (APANO) is an organization that helps to improve the lives of marginalized Asian American and Pacific Islander American (APIA) Communities through social justices and advocacy. A part of that is making sure that APIA have access to health care and that is the core of the APANO’s Health Campaign know as Our Families, Our Health. As a part of creating awareness for this campaign, a branding and creating information guide was necessary for these health care issues to come to light in order for them to get voted into law. The health care bills that APANO is trying to pass are Basic Health Plan, COFA Premium Assistance, Reproductive Health Coverage.

All these bills are important for all APIA and their getting adequate access to Health care in Oregon. In order to rally around these measures a logo was needed to tie it all together. The logo needed to capture the issues of health and different APIA communities coming together to help support these measure. With that mission, several logos were created around those ideals until the group decided on this one as their preferred logo (Our Families, Our Health Logo). As the logo was being used for emails, social media, and forms. To further help more APIA families understand the health care bill that can improve their lives a brochure was created to highlight the four legislative bills.  To help boil down these important but often wordy-complicated legislative bill the brochure comprised of easy to understand infographics and to-the-point language. These brochures can then be a tool to help people understanding their voting power to improve the health care legislation in Oregon.  

Mother Pac is a group under Family Forward that advocates with legislation that supports working moms and their families in Oregon. As a part of their mission, they inform their audience about Mother Pac's voting recommendations for upcoming elections. For the 2016 Fall election season, Mother Pac chose to create a postcard to detail the measure and candidates they were supporting. 

The goals for this postcard were to be informative, continuing brand standard of Mother Pac, and be easily read by busy voting moms. As a result the design of this postcard took on a casual and contemporary look that fit the Mother Pac seal of approval. 

Saga City Media is a parent company to City and Lifestyle magazines across the country including Portland Monthly, Seattle Met, and Sarasota magazine, just to name a few. My role at Saga City Media involved developing materials, staying within brand standards, for promotional collateral (print and digital) including: sell sheets, event promotion collateral, presentations, media kit sheets, and digital banner ads for use across multiple brand platforms and events. 

An example of one of the projects I worked on at Saga City Media was for Seattle Met's Taste the World event. The Event was an exploration into the many diverse cultures and cuisines that Seattle had to offer. Emily Wyant made the original print advertisement for the Taste the World campaign and I created the digital advertisements that were modeled from that original ad. These digital adverstisement were to be used on the Seattle Met website, their social media feeds, and even as email blast to their subscribers. 

The Multi-Cultural Collaborative is a group of community organizers who empower minority commutes to create equitable approaches to problem solving. This upcoming non-profit needed a logo to help tie their message together with a single visual to represent their good work. The influences for branding this company came from their core idea with is creating “connections”. I worked to build on these ideals of connection though the drafts or their logo designs. This ultimately led to the connective design of the official Multi-Cultural Collaborative logo. 

After creating the design campaign for Voice of Change 2015, APANO wanted to keep the feel for the old campaign but have it updated for their current event.

The Jade Night Market was the Jade District’s first community event. It was designed to help introduce Jade District business owners, residents, and outer portland community to see what this district has to offer. 

In order to give a proper introduction of the Jade District to the great community, the first annual Jade Night market featured the international atmosphere of the district. The aesthetic emphasized the event's is focused to be a family friendly Night Market while also foreshadowing the importance that this will be one of the first night time markets in Portland. The lanterns and color help brand this event around its initial marketing goals.